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30/03/12 - Air France Case Study by Spotter, at the marketing and media studies event. fermer

 Spotter's News

 

Spotter is presenting a case study, Air France E-reputation, at the new event for professionals from communication, marketing and opinion research, “Printemps des Etudes”.

 

Spotter is presenting a case study, Air France E-reputation, at the new event for professionals from communication, marketing and opinion research, “Printemps des Etudes”.

 

The “Printemps des Etudes” was created in response to demand from professionals from these fields and is tailored to their requirements combining an exhibition, conferences, intellectual discussion meetings, exchanges of experiences, case studies and flash benchmarking. Richard Weetman, Client Support Director will be holding a meeting on Friday 6th April from 16:30 - 17:15 to present:


“Decisional dashboard - a decision support tool”

Decisional Dashboard is a new generation of dashboard, fully customisable and with multiple levels of functionality. A library of widgets help to visualise key indicators and follow brand reputation, product and service feedback, campaign impact, consumers’ experiences, sensitive issues etc.
 

 

 

They will focus on the real-life case study E-reputation for Air France, a company that is innovative in their use of social media, following conversations in order to better understand their clients who express themselves spontaneously on blogs, forums, advice websites, Twitter, Facebook etc.


 


To sign up for the Decisional Dashboard meeting:

http://www.mybadgeonline.com/PrintempsEtudes/Contact.aspx?IdContact=253188561&IdCommande=32551478

 

For more informations about the event Printemps des Etudes:

http://www.printemps-etudes.com


For more informations on Spotter’s solutions:
http://www.spotter.com/index.php/solutions

Céline Molina +33(0)4 6768 6177 / +33(0)629 176 911 / CONTACT »

 

About Spotter
Leader in the analysis of stakeholders' opinions, Spotter provides you with decision making tools to bring insight and feed your thinking in the fields of strategy, marketing, PR and communication. Our analytical solutions, based on proprietary technologies of crawling, text mining and sentiment analysis, cover all of your data sources: media, internet, social web, client data, internal and external databases. Our multilingual team of experts supports you in every step of your project, ensuring the relevancy of your monitoring data and the quality of your analysis and your deliverables.