Spotter sponsored the 3rd edition of the Communication Directors annual conference, an event organised by the International Development Institute. In "digital detox" mode and disconnected from everyday emergencies, communications decision makers got together at Chateauform’City Le Cnit, la Défense.
The agenda included presentations and discussions about best practices, brand content, brand ambassadors, opinion analysis, storytelling, as well as 10 inspirational stories from speakers that work in a wide range of sectors: Bolloré, AVIVA France, Google France, Pfizer, ETS Nicolas, Intermarché, Priceminister, Decathlon, and others.
Ana Athayde, Spotter Founder and now Marketing & International Strategy Director at Akio, spoke about the new generation of measurement methods. She stated "We are delighted to be a partner of this event! This is an opportunity to exchange freely, and we’re happy to present our complete listening and analytics system of media coverage (social and traditional media) to such a brilliant group of people. Our solution helps Marketing and Communications departments to have a 360° view of their brand: from measuring the impact of PR campaigns and reputation management, to the identification of influencers and influential communities.”
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