The group Harmonie Mutuelle carried out a global rebranding in January 2013 after a fusion with several insurance companies and chose ‘Harmonie Mutuelle’ as the umbrella brand. Over the past few years the conglomerate has modified its brand identity on several occasions.
Spotter implemented a Spotter Pulse platform with five insights dashboards, automatic alerts, reports and infographics. The project covers news sites, social networks, forums, blogs, trade unions, institutional sites and sites specialised in insurance.
With Spotter’s support, Harmonie Mutuelle improved many aspects of its business, such as the group’s digital visibility, campaign management and social media engagement.
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