Spotter and Air France created FlyerBuzz, a customised platform which collects all relevant data from multiple online sources (webnews, Twitter, Facebook, blogs, forums, YouTube, etc.), ensuring it is ready to use by the communications and marketing teams. The scope focuses on 2 continents: North America and Europe, in English and French.
Air France manages its e-reputation and picks up quickly on issues that are liable to generate bad buzz. The company knows its key social media influencers, which helps them to make well informed decisions.
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