Spotter, an Akio brand logo

Welcome to our new website! We're happy to present our new logo, new design, and an offer structured around brand reputation, digital marketing and customer experience.

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Spotter co-sponsor of the Sports Business Breakfast in Doha, Qatar

On the 13th October, at the Intercontinental Doha - The City hotel, a meeting during an informal breakfast will be held between 60 French companies and the top Qatari organisations, in the presence of Eric Chevalier, Ambassador of France to the state of Qatar.

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Illustration of the "Customer experience: an original approach to communicate efficiently" post

Customer experience is all about bringing the consumer into the universe of the brand, providing a unique and unforgettable experience. The product itself is just one element of the experience. It can be applied to products, services and also to marketing. It is important to understand consumer behaviour, in order to create an emotional bond with the brand. One way of doing this is to understand and visualise the “customer journey” (the different stages of a customer’s interactions with a company/brand), and to identify what can be improved at each stage of the journey.

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Akio | Spotter logo

Akio, a French leading Customer Service software provider, acquires Spotter in order to expand its listening and analysis capability for the voice of the client. This move enables both companies to cover fully the customer engagement cycle – voice, email, letters, mobile, social media.

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Illustration of the "Measuring social influence with relevance - Part 3" blog post

In the second part of our blog series, we looked at relative criteria and how it’s used to calculate Spotter’s influence score. To come full circle, we’re now going to deal with absolute criteria and illustrate the roles of Audience and Credibility. Once familiar with all 4 pillars we’ll tell you how we combine them to achieve a comprehensive influence score.

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