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Illustration of the "Measuring social influence with relevance – Part 2" blog post

Now that you’ve got an introduction to our score, we would like to tell you why we value a transparent methodology and how it will help you better understand our score. With research and innovation at the heart of Spotter’s values, we believe that a score cannot be trusted without really knowing how it has been calculated.

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Illustration of the "Measuring social influence with relevance – Part 1" blog post

With social media now an indispensable part of every smart company’s toolkit, influencer metrics are increasingly in demand for marketers and community managers. Measuring social influence enables you to identify your community’s key influencers and helps you create extremely targeted and effective marketing campaigns for your brands.

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