Attention is the scarcest asset in media, and a new category is winning it: Creator TV. Creator TV is redefining appointment viewing, driven by creators who command the same loyalty once reserved for primetime. Our latest report quantifies this shift, breaking down the scale and the mechanics behind its outsized performance.
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Annual US views
Creators
Avg CTV viewership
Annual US hours watched
How five specific criteria define the elite tier of episodic content that functionally replaces traditional primetime.
Why this high-fandom environment achieves 98% CTV completion rates and a +40% lift in purchase intent.
A strategic look at the 26 billion annual hours of watch time that now rival major streamers like Netflix.
How to move from fragmented platform buys to a plannable, portfolio-level media investment.
Creator TV is already operating at a massive scale – 136B U.S. views and 26B hours watched annually. In this report, uncover the five criteria that define top-tier creators, and why they consistently outperform traditional media.
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