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Welcome to the Spotter Brand Guidelines. Inside, you will find the foundational brand elements and visual principles for our partners, both internal and external. Need anything that's not here? Email brand_marketing@spotter.la.
About the brand
Our mission and vision
Mission
Our mission is to innovate for and with Creators to help them win.
Vision
Our vision is to be the most trusted and innovative platform for Creators.
Our values
We prioritize Creators' goals and aspirations above all else, ensuring their success is our priority.
Always put Creators first
Our innovations, experiences, and opportunities are developed with Creators, ensuring our products and experiences resonate with their goals and passions to help them win.
Build for and
with Creators
We uphold transparency in all actions, fostering trust through open communication and accountability.
Unparalleled transparency
We make informed decisions based on data-driven insights, guiding our strategies to achieve meaningful, measurable outcomes. Insights are our superpower and backbone.
Lead
with data
We foster an inclusive community where diversity thrives, ensuring everyone feels valued and respected. All voices are heard and celebrated.
Inclusive
community
We are dedicated to taking meaningful action and turning our commitment into tangible results.
Commitment
and action
We embrace the power of small wins, knowing they build momentum and pave the way for significant success; recognizing every milestone along the way.
Small wins lead
to big victories
We embrace continuous learning. We actively share knowledge to foster growth within our community, for collective advancement.
Learning
and sharing
We prioritize simplicity and focus in everything we do, ensuring clarity and effectiveness in our approach.
Simplicity
and focus